Google(s goog) is working with Luxottica to bring its brand of fashion to the Google Glass wearable display. On Monday, Google announced the partnership with the Italian eyeglass frame-maker, which owns the Ray-Ban and Oakley sunglasses lines, because Luxottica “understands how to build, distribute and sell great products.”
The deal is important not only because it brings potential mainstream fashion to Google Glass but also because it provides a retail distribution channel with several established brands.
That means when Glass becomes available to the general public, consumers won’t necessarily have to order and receive Glass from Google. In the announcement on Google+, Google specifically says “Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people. Currently, Glass is available through an invite-style beta program that costs $1,500 and requires direct fulfillment through Google.
The original version of Glass wasn’t what anyone I…
View original post 185 more words